My journey began when I launched my creative brand with a heart full of passion, a head full of ideas, and zero clue how much of myself I would be expected to share with the world. So I did what every new business owner is taught to do: get seen through social media.

Ultimately, I gravitated toward Instagram—the most visually compelling space, I thought. At first, it felt exciting. My work was being seen. People were responding. Sales were happening.

But slowly, what started as a creative outlet became a golden cage.

To keep the momentum going, I felt forced to post constantly. If I stepped back even for a moment, my reach dropped. My content would vanish into the endless scroll within minutes. It felt like shouting into a void, begging an algorithm for approval, and performing under the watchful eye of “big brother.” I was generating sales, yes—but the process was draining my energy, my joy, and the very creativity my business was built on.

The more I created for Instagram, the more I felt the pressure of unalignment and actually missing out on the artwork creations that truly mattered.

Over time, the pressure piled up:

• Time-consuming content creation that pulled me away from my craft

• The demand to share more of my personal life than I was comfortable with

• Feeling like my work had a 3-second lifespan before disappearing into the abyss

• The stress of chasing engagement instead of nurturing genuine connection

• Drained from always being “on” and available

Not to mention:

• Constant algorithm changes that shifted the rules every week

• Feeling obligated to post daily or risk becoming invisible

• Inconsistent reach that made my business feel dependent on forces I couldn’t control

• Comparison culture that quietly eroded my confidence

• An expectation to follow trends that didn’t align with my creative identity

• Fear of judgment or saying the “wrong thing.”

• Feeling creatively blocked because everything needed to be optimized, polished, and strategic

Eventually, the cost became too high.

This is when I returned to a platform I had known and loved for over a decade: Pinterest.

Using it intuitively as a visual library, an inspiration well, and a creative sanctuary, I decided to explore what would happen if I used Pinterest intentionally for my own brand. I began working closely with a Pinterest consultant, and almost immediately, I saw real improvement—more visibility, more traffic, and more long-lasting reach. I knew an organic, evergreen strategy was the sustainable path that would truly support both my creativity and my business.

So I committed to learning everything I could about Pinterest marketing. I studied it in depth. I experimented. I tested. I adjusted. And as I integrated this knowledge, the results became undeniable.

• My business grew—without having to be active 24/7.

• My content lived longer.

• My marketing strategy was finally feeling like it was paying off.

The results were so encouraging that I decided to go all in and enroll in a full Pinterest Marketing training. With every module, every experiment, and every analytic report, I felt more empowered and more aligned.

I quickly felt compelled to offer my knowledge as a service to other creatives— longing for a platform that truly supports their business, their time, and their well-being.

Today, my strength lies in a powerful combination of:

• My eye for visual aesthetic as a visual artist

• Hands-on experience applying Pinterest strategies to my own business

• A creative mind supported by strategy and analytics

I feel aligned with ongoing creativity—but I also love knowing that my business development efforts are working.
Pinterest allows me to have both.

And now, I’m here to help other creatives experience the same shift: from exhaustion to balance, from pressure to possibility, from algorithms to authenticity.

If your hands are full and you’re looking for someone you can trust with your Pinterest Marketing Strategy—someone who has genuinely built her path through her own business, learned the platform from the inside out, and understands the creative journey—let’s jump on a call and see if we’re a good match.

Pia,

X