Pinterest for Interior Designers: How to attract ideal clients using visual search
In the world of interior design, where visuals reign supreme, Pinterest can be an absolute game-changer. For interior designers, using Pinterest strategically isn’t just about inspiration boards—it’s about turning browsers into paying clients. With the right approach, Pinterest becomes a powerful marketing channel that attracts your ideal clients, amplifies your portfolio, and drives meaningful leads.
In this post, we’ll explore why Pinterest is uniquely suited for interior designers, dive into compelling statistics, and share practical strategies for leveraging Pinterest to grow your design business.
Why Pinterest Is a perfect marketing platform for Interior Designers
1. Pinterest is a visual search engine
Unlike many social platforms, Pinterest functions more like a search engine than a feed. Users aren’t just scrolling—they’re searching for ideas, solutions, and inspiration. This means they come with intent: whether they’re redesigning a living room, looking for color palettes, or planning a complete home makeover, they’re ready to explore.
2. Your clients are already on Pinterest
Many of your ideal clients are likely active on Pinterest, even if they haven’t told you. According to one survey, 83% of interior designers use Pinterest to showcase their portfolios and inspiration.
Another report indicates that 60% of interior designers use Pinterest to share their online portfolios.
This means Pinterest is not just where people find design ideas—they’re already engaging with content in your niche.
3. Pinterest leads can be highly qualified
Pinterest doesn’t just drive inspiration—it can drive business. According to one set of industry data, Pinterest generates up to 40% of interior design leads for some firms.
In a real-world example, Porche & Co., an interior design firm, saw a 2,757% increase in website traffic from Pinterest after optimizing their Pinterest strategy.* This kind of growth shows how Pinterest can translate into serious client interest.
4. Demographics favor design decision makers
Pinterest’s user base aligns well with the kind of people hiring designers. According to industry insights, over 40% of Pinterest users are Gen Z, a cohort increasingly interested in home design and renovation.
Additionally, women—who still make a significant portion of design decision-makers—represent around 79.5% of Pinterest users, making the platform a strong fit for interior designers.
How to use Pinterest to attract your ideal interior design clients
Here are actionable strategies to help designers harness Pinterest for lead generation and brand building:
1. Optimize your Pinterest profile
2. Build strategic boards that reflect your ideal client
3. Design high-impact pins that convert
4. Leverage lead magnets to capture contact information
Designers can offer free downloadable resources like:
Design mood board templates
Room style questionnaires
Budget checklists
“Top Questions to Ask Your Designer” guides
5. Pin consistently to build momentum
6. Track performance and iterate
Final thoughts
Pinterest offers interior designers a rare blend of visual storytelling and intent-driven discovery. By aligning your boards, pins, and content with what your ideal clients are searching for, you can not only showcase your work beautifully—but also convert inspiration into actual business.
Whether you want to generate more inquiries, build your email list, or grow your brand’s reach, a smart Pinterest strategy can help you attract the right clients, at the right time.