Pinterest vs. Instagram & TikTok: Why Pinterest should be your #1 Marketing platform this year
Most brands are stuck on the social media hamster wheel—posting endlessly on Instagram and TikTok just to keep up. But what if there was a platform where content lasted months instead of hours? Pinterest is exactly that.
Pinterest users are planners, shoppers, and decision-makers. They come with intent—not entertainment. This alone makes it the ideal platform for businesses wanting real, measurable results.
Why Pinterest outperforms Instagram & TikTok
1. Content lifespan: months vs. hours
Instagram: 24–48 hours.
TikTok: 24 hours, maybe a few days.
Pinterest: Up to 1 year.
This means your content keeps working without needing constant posting.
2. Pinterest users are ready to take action
People visit Pinterest to plan their next steps: what to buy, how to decorate, what to wear, and which brands to follow. Studies show:
80% of users discover new brands on Pinterest
50% of users make a purchase after seeing a promoted pin
Users spend 2x more per order compared to other platforms
3. Stronger website traffic potential
Pinterest is built for outbound traffic. It’s one of the only platforms where clicking off-site is encouraged. Brands often see:
Higher link clicks
Better qualified leads
Longer session times
4. Pinterest content also ranks on Google
Google loves Pinterest. Your pins can appear in Google Images and search results, doubling your visibility.
5. Lower effort, Higher ROI
No daily posting. No complex video editing. No constant engagement. Pinterest rewards strategy—not hustle.
How I can help
I support your brand by:
Designing keyword-rich, high-converting pins
Optimizing your Pinterest SEO to maximize reach
Managing monthly content and schedule
Building a full Pinterest funnel to drive traffic
Creating content that ranks on Pinterest and Google
Want to stop hustling on Instagram and start generating passive traffic instead?
Let’s build your Pinterest strategy today. Book your setup or management package now.